Serif Fonts

Brands that use Serif Fonts

Psychology of serif fonts: Serif fonts are popular with companies that are seeking to portray an elegant, sophisticated brand. Logos with these types display an air of tradition, respectability, and reliability.

Additionally, serifs help companies seem more established and are ideal for communicating an identity based around authority and grandeur. Organizations in academic, editorial, and financial fields favor serif fonts thanks to the conservative and respectable appearance they give off.

Sans Serif Fonts

Brands that use sans Serif Fonts

Psychology of Sans Serif: These types of fonts offer a clean, no-nonsense look. They emphasize clarity, with a forward-thinking approach – but they can also be bold and used as attention-getters, thanks to their polished and efficient design. Companies that pick this font family prioritize a sense of sensibility and honesty that has no need for flourishes or flair.

slab Serif Fonts

Brands that use slab Serif Fonts

Psychology of slab serif fonts: These fonts are all about the loud, bold image. They convey a sense of confidence, dependability, and creative thought thanks to their heavy lines and less delicate serifs. Brands attempting to make a big splash or indicate how innovative their ideas and products are choose slab serif types, as they can help communicate a sense of importance and need.

script Fonts

Brands that use script Fonts

Psychology of script fonts: Generally, script fonts evoke ideas of elegance, creativity, freedom, and femininity. Their curved and flourished styles also communicate a more hands-on, personal approach to business. Companies that want to convey a particular emotion can use script fonts to great effect. Similarly, script fonts are perfect for those attempting to transmit a sense of unique and artful thought.

Decorative Fonts

Brands that use decorative Fonts

Psychology of decorative fonts: In general, these fonts convey uniqueness and emphasize originality. Additionally, their flexibility lets companies decide which emotions to focus on through mixing and matching different font styles. Some of the most common emotions elicited include a sense of casual, fun, and creative thought. They can also evoke culture-specific memes, or characteristics or themes reminiscent of a certain time period.