There’s nothing better than watching a brand you built from the ground up continue to grow — and being trusted to take it even further.
For this campaign, I partnered with University of Oregon track star Aaliyah McCormick to produce a series of TV commercials that I wrote and directed, blending her powerhouse energy with the brand’s bold personality.
We paired the release with a teaser-style social campaign that built buzz the week before launch — keeping audiences curious and engaged right up to the premiere.
From the original logo and identity to a full broadcast campaign, this project was the ultimate full-circle creative moment — and proof that when a brand trusts the process, magic happens. ✨