Marketing Management
Marketing in the PNW
You run the business. I manage the marketing.
Marketing today means more channels, more vendors, more decisions, and more moving pieces than most business owners have the time to manage.
SUPERNOVA provides Marketing Management for small and growing businesses that need experienced marketing leadership without hiring a full-time employee or managing a large agency. I work directly with you to understand your business, develop a clear marketing strategy, establish priorities, and keep the work moving forward.
From brand management and campaign development to websites, advertising, creative direction, and vendor coordination, I manage the bigger picture while bringing in the right specialists when additional expertise is needed.
The result is intentional, coordinated marketing built around your goals—not a collection of disconnected projects.
Marketing is complicated. Managing it shouldn’t be.
When a business decides it’s time to get serious about marketing, the choices can quickly become overwhelming.
Do you hire a full-time marketing employee? Work with an agency? Find a freelancer? Or try to manage everything yourself?
Then come the individual needs: a designer, web developer, photographer, videographer, social media specialist, copywriter, printer, media rep, digital advertiser—and someone still has to make sure all of those pieces work together.
That’s where I come in.
You work directly with me. I learn your business, help determine what needs to happen, build the plan, handle much of the creative work myself, and bring in trusted specialists when we need them.
One plan. One point of contact. A smarter way to market.
the bigger picture & the details that make it work.
You don’t need to know which marketing channel, vendor, or project you need before we start. That’s part of my job.
I help manage the pieces your business needs, including:
Strategy & Planning
Goals, priorities, marketing direction, campaign planning, and opportunities.
Brand Management
Messaging, visual consistency, brand updates, and making sure everything looks and sounds like the same company.
Campaign Development
Ideas, offers, messaging, creative, landing pages, advertising, email, direct mail, and supporting materials.
Creative Direction
Websites, graphic design, presentations, sales materials, signage, photography, video, and more.
Vendor & Media Coordination
Developers, photographers, videographers, printers, media representatives, digital specialists, and other outside partners.
How it Works
From Overwhelmed to Organized.
Good marketing doesn’t start with choosing a platform or placing an ad. It starts with understanding your business, your goals, and what needs attention most. From there, we create a clear plan, build the right pieces, choose the channels that make sense, and keep everything coordinated as your business and the market change.
Assess
We start by learning about your business, your customers, your goals, and where you want to go. Then I review your existing branding and marketing to understand what’s working, what feels inconsistent, what’s missing, and where there may be opportunities to improve.
Prioritize
Not everything needs to happen at once. Together, we identify the projects that will make the biggest difference and create a realistic plan based on your goals, upcoming needs, deadlines, and available monthly capacity.
Create
Once we know what matters most, we turn the plan into action. I handle the branding, marketing, website, and creative work we’ve prioritized, making sure every piece feels professional, consistent, and connected to the bigger picture.
Manage
As projects are completed and your business changes, we continue looking ahead. We review priorities, adjust the plan, identify new opportunities, and keep your branding and marketing moving forward instead of waiting until something becomes urgent.
What we manage
Branding, marketing, web, & creative in one place
Branding
Logo design, visual identity, brand standards, messaging, creative direction, and ongoing brand consistency.
Websites
Custom website design, website content, SEO, updates, improvements, and development coordination.
Marketing
Campaign planning, advertising, direct mail, email marketing, promotions, social media and event support.
Creative
Graphic design, print and digital marketing and collateral, packaging, signage, sales materials, marketing and branded materials.
When specialized services are needed, I can also coordinate trusted developers, photographers, videographers, printers, and other creative partners while keeping the entire project aligned with your brand.
Marketing Support That Fits Your Business
Every business has different goals, different challenges, and a different amount of marketing activity to manage.
Some clients may need focused monthly guidance and a handful of priorities. Others may need ongoing campaign development, creative direction, website support, vendor coordination, and multiple projects moving at once.
We’ll determine the right level of support based on what your business actually needs — not force you into a preset package.
Stop managing your marketing.
Start managing your business.
You don’t need to figure out which vendor to hire, which platform to use, or what campaign should come next.
That’s my job.
Brand & Marketing Management FAQ
You work directly with me as your main point of contact. I learn your business, build the plan, manage the creative work, and coordinate outside specialists when they’re needed. You get the benefit of broader marketing support without the structure or layers of a large agency.
A full-time employee gives you one person with one set of skills. Marketing Management gives you experienced strategy and creative direction, plus access to additional specialists when the work calls for them — without building an entire internal marketing department.
No. In many cases, that’s exactly why clients reach out. We start by looking at your business, goals, current marketing, and what needs attention. From there, I help determine what makes the most sense and where to start.
Marketing Management can include strategy and planning, brand management, campaign development, websites, advertising creative, email marketing, direct mail, sales materials, presentations, signage, events, social graphics, photography and video direction, and vendor or media coordination.
The exact mix depends on your business and what we’re trying to accomplish.
I handle much of the strategy, branding, creative direction, design, websites, messaging, and campaign development directly.
When a project requires a specialist — such as a photographer, videographer, advanced developer, printer, media buyer, or another outside expert — I help bring in the right person and coordinate their work within the larger plan.
I can help with campaign strategy, messaging, ad creative, social graphics, landing pages, and coordination. I bring in an outside vendor for day-to-day social media management and ongoing management for campaigns, Google or Meta advertising.
No. The amount of support can be built around the business.
Some clients may need help establishing priorities and managing a focused number of projects. Others may need ongoing campaigns, website work, creative direction, media coordination, and several initiatives happening at once.
We determine the scope based on what actually makes sense for your business.
Yes. SUPERNOVA still provides individual branding, website, graphic design, and marketing projects.
Marketing Management is the better fit when you need ongoing direction, coordination, and someone consistently involved in the bigger picture.
The cost depends on how much ongoing strategy, creative work, coordination, and support your business needs.
After we talk through your goals and current marketing needs, I’ll recommend a level of support and scope that makes sense for your business.
“Supernova Creative Studio is simply SUPERB! Veronica guided me through the whole process managing every step perfectly. She helped me define what I needed to refresh my brand. She gave me choices that were all excellent but did not overwhelm me. In the past other graphic artist have helped me but VERONICA TRULY CAPTURED MY BUSINESS PERFECTLY. ”Work with us
